Zenith scores are composite estimates derived from six weighted categories: Core Privacy & Data Practices (25%), Security Architecture (20%), Transparency & Control (15%), Regulatory & Compliance (15%), AI & Emerging Risk (10%), and Business Integrity (15%). Scores reflect the maximum risk exposure of your selected apps — adding a high-risk app will raise your score; removing it will lower it.
Scores are reviewed periodically and updated when material changes occur (new breaches, regulatory actions, policy changes). This tool is intended for consumer awareness and general education. It does not constitute legal advice, and individual risk may vary based on your specific usage, settings, and jurisdiction.
Privacy risk is dynamic. Company practices change, new breaches occur, and regulatory enforcement evolves. Scores reflect conditions as of the last review date. A low score does not guarantee safety, and a high score does not mean an app is illegal to use. Users should review each app's current privacy policy and adjust their personal settings accordingly.
This tool is provided for informational purposes only by Zeno Global. It does not constitute legal, financial, or professional advice. For questions contact [email protected].
Each has a "Download your data" option in Settings. LinkedIn: Settings → Data Privacy → Get a copy of your data. X/Twitter: Settings → Your Account → Download an archive. TikTok: Settings → Privacy → Personalization & Data → turn off all.
Even as a non-California resident you can use CCPA requests on most major companies — many honor them nationally. Key rights: right to know what's collected, right to delete, right to opt out of sale.
A browser/extension setting that automatically sends a "Do Not Sell" signal to every website you visit. Legally recognized under CCPA. Install the GPC extension or use Brave/Firefox with it built in. Takes 2 minutes, runs forever.
Use unroll.me or clean.email to bulk-unsubscribe. Use SimpleLogin or Apple Hide My Email to generate aliases — never give out your real address going forward.
Data brokers aggregate your name, address history, relatives, income range, political affiliation, health indicators, and shopping behavior — then sell it to anyone who pays. You never signed up with them. Top offenders: Acxiom, LexisNexis, Spokeo, Whitepages, BeenVerified, Intelius, PeopleFinder, MyLife, Radaris, and ~200 others.
Manually remove yourself from the top 10 most-searched brokers: Spokeo, Whitepages, BeenVerified, Intelius, MyLife, Radaris, PeopleFinder, TruthFinder, FastPeopleSearch, and USPhoneBook. Takes ~2 hours and covers your most dangerous exposures.
Chrome sends significant telemetry to Google. Firefox or Brave are the top privacy alternatives without sacrificing usability.
Firefox extensions: uBlock Origin, Privacy Badger, Facebook Container, Cookie AutoDelete, GPC extension from globalprivacycontrol.org.
Hides traffic from your ISP and masks your IP — useful on public WiFi. Use Mullvad (no accounts, accepts cash) or ProtonVPN (audited). Avoid free VPNs — they often sell your data.
Your ISP logs every domain you visit. Switch to 1.1.1.1 (Cloudflare) or 9.9.9.9 (Quad9) — faster and no query logs sold. Quad9 also blocks known malicious domains.